What is OTT / OVD?
Over the top (OTT) is a term used to refer to Online Video Distributors (OVD), video content providers that distribute streaming media as a standalone product directly to viewers over the internet, bypassing multichannel television and broadcast television platforms that traditionally act as a controller or distributor of such content.
Video content is streamed over the public internet rather than a closed, private network with proprietary equipment such as set-top boxes (STB).
VideoShareVOD is a turnkey solution for building a video on demand VOD / over the top OTT / online video distributor OVD site.
What is VOD?
Video On Demand (VOD) are systems which allow users to select and watch video content when they choose to, rather than having to watch at a specific broadcast time.
The majority of cable and television providers offer VOD streaming, including pay-per-view content, whereby a user buys or selects a movie or television program and it begins to play on the television set almost instantaneously. Internet television, using the Internet, is an increasingly popular form of video on demand.
Subscription video on demand (SVOD) includes services such as Netflix that require users to pay a monthly fee to access a bundled set of content.
VideoShareVOD supports setting up membership access:
- global video access by membership
- playlists by role (playlists accessible to certain groups)
Pay per video is available with another plugin included with solution (Paid Membership and Content) that allows setting price per video in tokens. Users buy tokens with MyCred plugin, have a site wallet and use these for buying videos . This works great for small payments, without paying multiple transaction fees (sites can sell many videos, pictures for few cents without incurring big transaction costs).
Advertising video on demand (AVOD), includes services such as Hulu or Sony’s Crackle. Service is often free for users, and the platforms rely on selling advertisements as a main revenue stream.
VideoShareVOD supports 2 types of ad delivery in HTML5: plain VAST (Video Ad Serving Template – samples) and Google IMA (Interactive Media Ads ) networks .
The Google Interactive Media Ads (IMA) enables publishers to display linear, non-linear, and companion ads in videos and games. Supports VAST 2, VAST 3, VMAP. IMA enables ad requests to:
- DoubleClick for Publishers (DFP)
- Google AdSense network (GAN)
- Ads for Video (AFV)
- Ads for Games (AFG)
- AdExchange for Video
- any VAST 2, 3 compliant ad servers – manual VAST tag setup
This solution allows configuring a global video watch list, a list of Roles, user Emails, user IDs permitted to watch videos.
Additionally, each video can be assigned to multiple Role Playlists, meaning lists of videos that can only be watched by certain user role.
This means video access can easily be assigned by membership.
Exceptions playlists are also available for quick access control: free, registered, unpublished .
When user tries to watch a video and does not have required privileges, a custom message shows up and preview snapshot is displayed instead.
This plugin publishes videos as special WP posts. So, in addition to options listed above, access to these posts can be controlled by membership / subscription or individual purchase with any other billing plugins that address WP posts.
3rd party suggested plugins:
- myCRED (allows selling posts individually – PPV)
- Paid Membership & Content (set video price from frontend and buy membership based on mycred)
- s2Member (alternate solution, allows easy setup of subscription / membership roles)
Solution also supports VAST ad networks for inserting video ads (including pre-roll video ads) in HTML5 playback.
VOD Benefits for Users
- Watch Anywhere
With one account, you can stream movies through computers, gaming systems, smart phones, tablets, streaming systems, Blu-ray players and much more, as long as you device has an internet connection and a browser.
- Binge Watching
Don’t you hate when television shows end an episode with a cliff-hanger? It’s pure torture to have to wait a whole week to find out what happens next. Not with VOD! You can sit down and plow through an entire season, or even series, without ever moving from your seat.
- No Commitments
There’s no contract as most TV cable operators require. Simply sign up and subscribe for as long as you want to continue or just buy the exact content you want. You can cancel anytime with no fees or penalties.
- Huge Selection
100 channels but nothing to watch on TV? You’ll never say that again if you use VOD. VOD means thousands of movies and TV episodes available at your fingertips. No matter what your tastes are, you’re bound to find plenty of movies and shows you love.